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Creating Customer Loyalty

Most businesses have adapted to the most pressing challenges of COVID-19, finding impressive ways to pivot and stay afloat. However, not every business is adapting to the changed state of the market, or they’re focusing on acquisition and forgetting about current customer retention.


Despite higher traffic, a large number of marketing teams have not adapted to the long-term needs and behaviors of customers after the pandemic. Worse, some are solely focused on monetary metrics that don’t tell the whole customer story. Loyalty is extremely valuable, especially in this altered economy.


But loyalty is more than customer dollars spent and focusing on the transaction, brands need to elevate their thinking if they want to compete in the new business reality in 2021.

The good news? Despite changing consumer behavior, the defined pillars of emotional loyalty — habit, status and reciprocity — remain the same, and in some cases can be easier to establish via digital channels. By increasing engagement between transactions, rethinking how to capture and action on emotional data, and iterating based on customer feedback, marketers can build the trust necessary to maintain and earn loyalty, even amid a pandemic. If done successfully, you’ll find these transformations won’t just help you weather the pandemic, but thrive in the new economy.


At An OUTFIT for YOU, we wholeheartedly believe loyalty can be the catalyst to drive overall marketing, if executed properly. Contact us to see how we can help your business thrive in this uncertain market conditions.


Start your journey to a bigger, brighter future.


Get a FREE Consultation with Michael ▶︎▶︎ Michael@AnOutfitForYou.com


ABOUT MICHAEL: With many years of experience and himself learning directly from the pros, Michael is the 'go-to' for retail companies going through these types of transitions. He has the connections (suppliers, supply chain, distribution, etc.) and the know-how!


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